So what are you good at?-Service Specialist

Don't try to be the best at all three, be great at two and awesome at one
the-ultimate-hamburger
Operational Excellence
MacDonalds, Hungry Jacks' etc
Same quality each and every time, very little change in product, consistent service from any number of service personel.
Tesla_Roadster
Product Leadership
Tesla, Apple
The fastest electric car in the world. 
Faster, smaller, lighter smartphones. 
Customer Intimacy
Your local Dentist or GP
Fingers in your mouth intimacy
Had your prostate tested lately?

The Discipline of Market Leaders