What's OLD is NEW again
If recent experience has is anything to go by then we are going to be very busy soon. We will find ourselves competing in a very robust economy, so:
- Choose your target
- Narrow your focus
- Dominate your market place
- Hang on for the ride
Michael Treacy and Fred Wiersema released their book "THE DISCIPLINE of MARKET LEADERS" in 1995 (yep - that's the OLD) however the preface to their book which was printed on the eve of Google, before facebook, instagram and Pinterest etc, is far more relevant today (the NEW) than it was when they published.What are your values?
This is an old macadamia (chestnut is so old world)
- Value proposition: what value do you add to your clients
- Value-Driven Operating Model: what you do and how you do it to achieve your proposition
- Value Disciplines: (Treacy & Wiersema reckon there are three models)
